THESHELFISABRANDSURFACE.
Every vendor who carries Fayawood is the brand's last point of contact. The shelf is not storage — it is presence. We work with the people who understand that.
“We don't supply shelves. We partner with the people who run them.”
Fayawood vendors are not distributors. They are the brand's last-mile ambassadors — the final moment between product and consumer. How they display, price, and represent the product is the brand experience for that customer.
The relationship is commercial and cultural. Fayawood brings product quality, approved display materials, and direct trade support. The vendor brings consistent presence, correct pricing, and visibility in their territory.
Standards are non-negotiable — not because Fayawood is rigid, but because the consumer deserves the same experience in every location. The shelf reflects the brand. It always has.
ENTRY
The starting point.
Every trade partnership begins here. Full brand support, display materials, and direct reorder access from the first order.
- —Approved display materials
- —Direct reorder via WhatsApp
- —Regulatory compliance pack
- —18+ guidance and signage
SILVER
Volume establishes trust.
Silver vendors demonstrate consistent demand and earn enhanced partnership terms and priority restock access.
- —All Entry benefits
- —Priority restock access
- —Enhanced partnership margin
- —Branded shelf talkers
GOLD
The preferred tier.
Gold vendors carry the brand with scale — earning territory protection and first access to every new product drop.
- —All Silver benefits
- —500m soft territory protection
- —First access to new SKU drops
- —Faya Sessions invitations
— PLATINUM
PLATINUM
The inner circle.
Reserved for vendors whose shelves define Fayawood in their territory. A dedicated trade liaison and direct access to the brand team.
- —All Gold benefits
- —Dedicated trade liaison
- —Brigade Summit eligibility
- —Founders vendor recognition
Pricing, carton thresholds, and margin structures are shared directly during the partnership conversation. Read the full partnership framework →
MATERIALS
Every active vendor receives approved Fayawood display materials. No vendor-produced signage. No improvisation.
COMPLIANCE
Regulatory packaging, health warnings, and age markings are built into every product. The brand carries the compliance so the vendor carries the product.
TRADE
The trade team visits active vendors. Not to audit — to build. The relationship is maintained in person.
FIRST ACCESS
Gold and Platinum vendors see new product drops before the public. The shelf advantage belongs to the partners who earned it.
DIRECT LINE
Platinum vendors have a direct line to the Fayawood trade team. The brand conversation never goes through an inbox.
ACTIVATIONS
Invitations to Faya Sessions, Faya Footy, and Faya Hoops. Fayawood carries its trade partners into culture, not just commerce.
Applications are reviewed within 48 hours. If your profile fits the brand's standards and your location aligns with our distribution priorities, our trade team will reach out to schedule a partnership conversation.
Pricing, tier structure, and partnership terms are shared during that conversation — not before.
PREFER TO TALK FIRST?
Message the trade teamThe last mile is the brand.